Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 15, Problem 4AMK
Summary Introduction

To discuss: The channel captain idea differs from the administered, contractual, and vertical marketing systems with respect to forms of available influences.

Introduction:

The channel captain is where the members of the channel will coordinate, supports, and directs the channel members.

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