Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 13, Problem 1AMK
Summary Introduction

To discuss: The manner in which price equation applies to the purchase price of gasoline, an airline ticket, and a checking account.

Introduction:

Price equation:

Price of products and services has a direct impact on company profit, which is calculated as Purchase price=(Final price(Allowances and discounts+additional fees)).

A purchase price is the money an individual pays for goods and services. It is the basis for an individual to know the profit or loss from the product sold.

Expert Solution & Answer
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Explanation of Solution

Price equation to calculate purchase price:

Purchase price=(Final price(Allowances and discounts+additional fees))

Price equation for the purchase price of gasoline:

Price equation(Gasoline)=Pump priceCash discount

Price equation for the purchase price of airline ticket:

Price equation(Airline ticket)=(Coach fareSeasonal offers & off-peak discount+Premium & peak time flight)

Price equation for the purchase price of checking account:

Price equation(Cheaking account)=(Service chargeDiscount for checking balance+Pre check charges)

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