Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 13.1, Problem 13.3LR
Summary Introduction

To discuss: The meaning of profit equation.

Introduction:

Profit is a gain from the business of an organisation. The gain of the organisation comes from the business activities that exceed the costs, taxes, and expenses.

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