Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Textbook Question
Chapter 13, Problem 6AMK
A student theater group at a university has developed a demand schedule that shows the relationship between riches prices and demand paced on a student survey (See the table that follows). (a) Graph the demand curve and the total revenue curve based on these data. What ticket price might be set based on this analysis? (b) Whit other factors should be considered before the final price is set?
Ticket Price | Number of Students Who Would Buy |
$1 | 300 |
2 | 250 |
3 | 200 |
4 | 150 |
5 | 100 |
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1. Consider the following demand scenario:
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2,000
3%
2,100
8%
2,200
2,300
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30%
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17%
2,500
12%
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Suppose the manufacturer produces at a cost of $20/unit and sells to the distributor at $40/unit. The
distributor sells to end customers for $50/unit during season; unsold units are sold for $10/unit after
season.
1. Assume the manufacturer will buy any unsold items at price $32/unit. What is the optimal order
quantity?
2. What is the expected number of unsold items?
3. What is the profit for the distributor?
4. What is the profit for the supplier?
Chapter 13 Solutions
Marketing
Ch. 13.1 - Prob. 13.1LOCh. 13.1 - Prob. 13.1LRCh. 13.1 - Prob. 13.2LRCh. 13.1 - Prob. 13.3LRCh. 13.2 - Prob. 13.2LOCh. 13.2 - Prob. 13.4LRCh. 13.2 - Prob. 13.5LRCh. 13.2 - Prob. 13.6LRCh. 13.3 - Prob. 13.3LOCh. 13.4 - Prob. 13.4LO
Ch. 13.4 - What is the difference between a movement along a...Ch. 13.4 - Prob. 13.8LRCh. 13.4 - Prob. 13.9LRCh. 13.5 - Prob. 13.5LOCh. 13.5 - Prob. 13.10LRCh. 13.5 - Prob. 13.11LRCh. 13 - Prob. 1AMKCh. 13 - Prob. 2AMKCh. 13 - Prob. 3AMKCh. 13 - Prob. 4AMKCh. 13 - Prob. 5AMKCh. 13 - A student theater group at a university has...Ch. 13 - Prob. 7AMKCh. 13 - Prob. 8AMKCh. 13 - Prob. 9AMKCh. 13 - Prob. 1BYMPCh. 13 - Prob. 2BYMPCh. 13 - Prob. 3BYMPCh. 13 - Prob. 1VCCh. 13 - Prob. 2VCCh. 13 - Prob. 3VCCh. 13 - Prob. 4VCCh. 13 - Prob. 5VC
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