Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
bartleby

Concept explainers

Question
Book Icon
Chapter 13.5, Problem 13.10LR
Summary Introduction

To differentiate: The variable cost and fixed cost.

Introduction:

Costs of production and sales do not vary in the particular period of time. For example, rent, salary, interest should be paid on monthly basis whether the company produces products or not and this cost is known as the fixed cost.

Cost differs directly on the basis of the level of production. For example, material cost, electricity cost, wages paid only if they can be used; otherwise, company need not spend amount for these expenses and this cost is known as the variable cost.

Blurred answer
Students have asked these similar questions
Write the best answer in the blank.  Here is your word bank: Ego, monetary risk, psychographic, physical risk, demographic, social risk, geographic, functional risk, behavioral, Super Ego, psychological risk, Ikea Effect, Classical Conditioning, Linked Prosperity, Id, J.N.D. Home Depot targets the Professional segment (e.g. contractors, builders etc). They purchase in bulk and generally have specific delivery requirements because of the types of products they purchase. Home Depot uses what basis of segmentation to target their “Pros”: _______________________
This print ad is targeting a consumer that most likely falls into this Maslow’s Hierarchy of Needs category:  a) Self-Actualization  b) Physiological Needs  c) Love and Belonging d) Safety and Security  e) None of the Above
Self-image congruence models suggest that we choose products when their attributes match some aspect of the self. Beyonce’s Beehive fan club uses this theory of the self-concept:  a) Looking Glass Self b) Influential Self  c) Ideal Self  d) Extended Self e) None of the above
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning