Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 13, Problem 1BYMP
Summary Introduction

To determine: The 2 pricing objectives and 3 pricing constraints.

Introduction:

Price is the payment method for the use of products and services or exchange of goods and services.

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Describe the three alternative pricing strategiesand when each strategy is most appropriate.
State the differences between value - based pricing and cost - based pricing.Name and describe the two types of value based pricing methods.
1. Why is it important to determine pricing objectives before pricing goods and services?
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