Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 13.2, Problem 13.2LO
Summary Introduction

To determine: The objectives of pricing and pricing constraint that restrict a set of prices an organisation can charge.

Introduction:

Price is payment method for the use of product and service or exchange of goods and services.

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Students have asked these similar questions
Discuss the different strategies available to companies for setting prices.
If an item is particularly valuable to a customer, using customer-based pricing might suggest a price that is higher than the one that would be indicated by use of a standard markup. Describe a situation where the use of customer-based pricing would suggest a price that is lower than the one that would be indicated by use of a standard markup.
Give some terms other than “price” that are commonly used to refer to prices.
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