Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 12.4, Problem 12.4LO
Summary Introduction
To determine: The service benefits of customer contact audit and to develop it.
Introduction:
Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.
A customer contact audit refers to the point of communication between the service provider and customer. Customer contact audit is mainly important in high service contact industries such as education institutes, automobile industries and hotels.
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Discuss the role of service quality in customer satisfaction and loyalty. What strategies can businesses employ to improve and measure service quality?
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Example of a research topic on customer service
Chapter 12 Solutions
Marketing
Ch. 12.1 - Prob. 12.1LOCh. 12.2 - Prob. 12.2LOCh. 12.2 - Prob. 12.1LRCh. 12.2 - Prob. 12.2LRCh. 12.2 - Prob. 12.3LRCh. 12.3 - Prob. 12.3LOCh. 12.4 - Prob. 12.4LOCh. 12.4 - Prob. 12.4LRCh. 12.4 - Prob. 12.5LRCh. 12.5 - Prob. 12.5LO
Ch. 12.6 - Prob. 12.6LOCh. 12.6 - Prob. 12.6LRCh. 12.6 - Prob. 12.7LRCh. 12.6 - Prob. 12.8LRCh. 12 - Prob. 1AMKCh. 12 - Idle production capacity may be related to...Ch. 12 - Prob. 3AMKCh. 12 - Prob. 4AMKCh. 12 - Prob. 5AMKCh. 12 - Prob. 6AMKCh. 12 - Prob. 7AMKCh. 12 - Prob. 8AMKCh. 12 - Prob. 9AMKCh. 12 - Prob. 10AMKCh. 12 - Prob. 1BYMPCh. 12 - Prob. 2BYMPCh. 12 - Prob. 3BYMPCh. 12 - Prob. 1VCCh. 12 - Prob. 2VCCh. 12 - Prob. 3VCCh. 12 - Prob. 4VCCh. 12 - Prob. 5VC
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- How does the company use customer data to improve the personalization of its services?arrow_forwardExplain the key benefits of implementing a Customer Relationship Management (CRM) system in a business.arrow_forwardWhat are the advantages and disadvantages of providing a service quality guarantee?arrow_forward
- How can companies ensure they are providing excellent customer service and what steps can they take to effectively manage customer relationships and resolve any issues that may arise?arrow_forwardHow can CRM assist in tracking and managing customer complaints?arrow_forwardexplain the relation between customer retention and customer loyalty for a service firmarrow_forward
- What are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?arrow_forwardExplain how service quality is measured and its importance in customer satisfaction and retention.arrow_forwardEnumerate and briefly explain factors affecting the service expectationsarrow_forward
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