Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 12.2, Problem 12.2LR
Summary Introduction
To determine: The things that the company relies on for elimination of service inconsistencies.
Introduction:
Service is considered to be an invisible activity or advantage that a company provides services to satisfy customers’ needs by paying money or something that creates value.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
To eliminate service inconsistencies, companies rely on __________ and________________
Service processes exist in terms of ________ systems.
In its new initiatives to improve customer service Botswana Open University intends to adopt theavailable electronic platforms that students can use to pay for their tuition. This requires for theuniversity to inform itself of the available legal ways in the market that a student can use to paythe university.You are therefore required to discuss in detail a presentation to the management of the BotswanaOpen University, the four methods of electronic payment available. This should be illustrated byproviding examples where possible. (20 marks).
Chapter 12 Solutions
Marketing
Ch. 12.1 - Prob. 12.1LOCh. 12.2 - Prob. 12.2LOCh. 12.2 - Prob. 12.1LRCh. 12.2 - Prob. 12.2LRCh. 12.2 - Prob. 12.3LRCh. 12.3 - Prob. 12.3LOCh. 12.4 - Prob. 12.4LOCh. 12.4 - Prob. 12.4LRCh. 12.4 - Prob. 12.5LRCh. 12.5 - Prob. 12.5LO
Ch. 12.6 - Prob. 12.6LOCh. 12.6 - Prob. 12.6LRCh. 12.6 - Prob. 12.7LRCh. 12.6 - Prob. 12.8LRCh. 12 - Prob. 1AMKCh. 12 - Idle production capacity may be related to...Ch. 12 - Prob. 3AMKCh. 12 - Prob. 4AMKCh. 12 - Prob. 5AMKCh. 12 - Prob. 6AMKCh. 12 - Prob. 7AMKCh. 12 - Prob. 8AMKCh. 12 - Prob. 9AMKCh. 12 - Prob. 10AMKCh. 12 - Prob. 1BYMPCh. 12 - Prob. 2BYMPCh. 12 - Prob. 3BYMPCh. 12 - Prob. 1VCCh. 12 - Prob. 2VCCh. 12 - Prob. 3VCCh. 12 - Prob. 4VCCh. 12 - Prob. 5VC
Knowledge Booster
Similar questions
- In its new initiatives to improve customer service Botswana Open University intends to adopt theavailable electronic platforms that students can use to pay for their tuition. This requires for theuniversity to inform itself of the available legal ways in the market that a student can use to paythe university.You are therefore required to discuss in detail a presentation to the management of the BotswanaOpen University, the four methods of electronic payment available. This should be illustrated byproviding examples where possible.arrow_forward12 An electronics company conducted a study of clients’ technology use about five years ago. They plan to use this internal secondary data to market their new computer and cell phone technical service. This idea is _____. wise since they already have the information on hand unwise since respondents’ views on technology have probably changed unwise since they have no track record with technology service wise since the clients are already familiar with the companyarrow_forwardAbility to increase and decrease services in cloud as needed is known as On-demand service Rapid Elasticity Resource pooling Measured servicearrow_forward
- The intermediaries' ability to manage a production operation does not extend to a a superior ability to manage channel flows True or Falsearrow_forward18 Partial online offers refer to services that cannot be completed without at least one offline step. Select one: a. True b. Falsearrow_forwardExplain the concept of "data warehousing as a service" (DWaaS). What are the benefits and considerations of using DWaaS for data storage and analysis?arrow_forward
- Explore the ethical and privacy challenges associated with CRM systems, especially in the collection and use of customer data. How can organizations ensure compliance with data protection regulations while utilizing CRM?arrow_forwardPLEASE ANSWER IN 30 MINSarrow_forwardToday, providing services that are tailored to the users’ needs is the dominating e-government approach. Select one: a. True b. Falsearrow_forward
- The service-positioning matrix’s pathways axis varies from a. short to long. b. easy to difficult. c. few to many. d. static to dynamic.arrow_forwardExchanging data with internal corporate systems cannot be done through mobile digital devices * O True O Falsearrow_forwardAn example of a specified services business is: Accounting Architecture Engineering Rental Business All of the above. None of the abovearrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning