Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 12.2, Problem 12.1LR
Summary Introduction

To determine: The 4 I’s of service.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides services to satisfy customers’ needs by paying money or something that creates value.

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