Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
bartleby

Concept explainers

Question
Book Icon
Chapter 16, Problem 1AMK

a)

Summary Introduction

To discuss: The impact of growing number of dual income households on non-store retailing.

Introduction:

Non-store refers to the business which occurs outside the retail outlet. This retailing involves activities and engages various levels of customers and retailers.

a)

Expert Solution
Check Mark

Explanation of Solution

Non-store retailing includes online retailing which is becoming a convenient one for dual income households.

Catalogs, direct mails and television home shopping are those which also provide households the convenient retailing alternatives.

b)

Summary Introduction

To discuss: The impact of growing number of dual income households on retailing mix.

Introduction:

Retailing mix includes various activities like managing the store and also the merchandise in the store.

b)

Expert Solution
Check Mark

Explanation of Solution

The retailers have to adjust the mix according to the location and store hours. Working people need a convenient shopping at convenient locations. Now a day’s online orderings and credit cards are becoming very important element for these dual income households.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
In a table format, using the seven (7) different themes, summarise the difference betweenmodernism and post modernism.
a. Using the famous economist Ronald Coase theory, describe what is meant by Reductionof Buyers Transaction costsb.  By way of giving examples, the meaning of Commoditization and efficient markets.
(a) Gaborone City Council is sitting on huge amounts of service levy arrears from the public.It is owed more than P5 million in arrears and it is looking at coming up with a number ofmethods that it can adopt in order to make it easy for the Gaborone residents to pay theiroutstanding arrears. The City Council floats an expression of interest for a consultant topresent on the available four methods of electronic payment. It requires that all those thatare extended an invitation to make a presentation, should simply the different methods bygiving examples where possible.Discuss. (b) Describe how a business can maximize revenue and not price.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
    Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning