Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 16.5, Problem 16.12LR
Summary Introduction

To describe: The characteristics of a newly entered new retail form using the concept wheel of retailing.

Introduction:

Retailing is the vibrant element of a channel of distribution. Many new retailers are emerging the market and searching for the positions. The change in retailing is cleared explained by two concepts.

  • Wheel of retailing, and
  • Retail life cycle  

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