Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16, Problem 5AMK
Summary Introduction

To classify: W retailer in terms of its position on the wheel of retailing versus off-price retailer.

Introduction:

The way the new retail form enters the market are described under the wheel of retailing. Off-price retailers are those who sell the merchandise lower than the price of regular.

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