Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16.2, Problem 16.5LR
Summary Introduction

To discuss: Whether the given statement is a broad or deep product line.

Introduction:

The types of merchandise line are of two types. They are as follows:

  • Depth of product line
  • Breadth of product line

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