Recently, the mall trends are becoming more popular among the people. The one of the famous mall in Country U is mall M. The mall M’s marketing team shares the success story and their experience. They mainly focus on the three key activities. Entertaining and attracting the retailers and tenants, Attracting the focus of the shoppers, and Increasing the presence of the mall M. There are more than 500 stores in M mall inclusive of clothing’s, restaurant, and many entertainment zones. The tourists were the major visitors of the mall. To discuss: The action taken by M mall to address the challenges. Introduction: A shopping center comes under the head store location. A large shopping mall is consists of more than 800 stores. This popularly attracts people easily with all kind of stores under one roof.

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Chapter 16, Problem 4VC

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Case summary:

Recently, the mall trends are becoming more popular among the people. The one of the famous mall in Country U is mall M. The mall M’s marketing team shares the success story and their experience. They mainly focus on the three key activities.

Entertaining and attracting the retailers and tenants,

Attracting the focus of the shoppers, and

Increasing the presence of the mall M.

There are more than 500 stores in M mall inclusive of clothing’s, restaurant, and many entertainment zones. The tourists were the major visitors of the mall.

To discuss: The action taken by M mall to address the challenges.

Introduction:

A shopping center comes under the head store location. A large shopping mall is consists of more than 800 stores. This popularly attracts people easily with all kind of stores under one roof.

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