Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16.4, Problem 16.9LR
Summary Introduction

To discuss: The two dimensions in retail positioning matrix.

Introduction:

The retail positioning matrix was developed by a consulting firm. This helps to focus on the company’s strategies and plans.

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