Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16, Problem 4AMK
Summary Introduction

To discuss: The similarities and differences of product and retail life cycle.

Introduction:

Retailing is the vibrant element of a channel of distribution. Many new retailers are emerging the market and searching for the positions. The PLC and RLC has both similarities and difference.

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