Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 16.2, Problem 16.4LR
Summary Introduction

To discuss: The examples of new forms of self-service retailers.

Introduction:

Self-service is the service where the customers play a vital role. Customers select their goods on their own and pay the bill at checkout point.

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