Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16, Problem 9AMK
Summary Introduction

To discuss: The factory outlet stores according to the retail life cycle and wheel of retailing.

Introduction:

Wheel of retailing:

This concept indicates how the retail outlets enter the market as a low margin stores and low status. Then how it gradually increases its level of margin, sales, and price and giving space for the next new low margin stores and low status retails.

Retail life cycle:

This indicates the growth and decline process of the retail outlets in four stages. They are as follows.

  • Early growth
  • Accelerated development
  • Maturity, and
  • Decline

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