Operations Management
Operations Management
11th Edition
ISBN: 9780132921145
Author: Jay Heizer
Publisher: PEARSON
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Chapter 2, Problem 9DQ
Summary Introduction

To determine: The change of an operations management strategy during a product’s life cycle

Introduction:

Operations management strategy:

The strategy of operations management explains the method and techniques utilized to achieve the overall objective. The strategy will change according to the market circumstances and the situations of the firm.

Product life cycle:

The product life cycle explains the different phases of a product beginning from the product idea until it is finally removed from the market. There are some products which do not go through all the stages. The four stages of a product life cycle are:

  • Introduction
  • Growth
  • Maturity
  • Decline

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