Case summary:
There is a good market for automobile tune-ups and other related activities for many million vehicles in US Country roads. Some of them are serviced by full service dealers, and some by other specific service dealers. However, ML Company, JL Company and others have developed strategies for seizing the opportunity.
ML Company performs functions such as oil changing, lubrication and interior cleaning services. The place is vast and cars can be driven through, three abreast. In ML Company, customers are greeted by representatives of the ML University. The person who greets will take the order.
Service personnel in neat uniforms will perform the necessary requirements of the customer. They have a standard three-person team who split themselves where one does lubrication, another does interior cleaning and the other works on the oil changing processes.
The service people are trained so well that the entire process will be completed in 10 minutes. The main motto is to charge less and provide better service than their competitors in the market.
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