Operations Management
Operations Management
11th Edition
ISBN: 9780132921145
Author: Jay Heizer
Publisher: PEARSON
Question
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Chapter 2, Problem 11DQ
Summary Introduction

To determine: Operations strategy for Southwest Airlines after purchasing AirTran.

Introduction:

Southwest Airlines:

Southwest Airlines Co. is a Major US Airline company known for providing low-cost services. Southwest Airlines acquired AirTran which is another low-cost airline at the end of 2014.

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describe the operations strategy for southwest airlines after purchasing airtran under operations strategy?
Use the case study below to explain Vertical Integration The Case Apple’s ownership of its own branded stores set the firm apart from computer makers such as Hewlett-Packard, Dell, and Lenovo that only distribute their products through retailers like Best Buy and Office Depot. Employees at Best Buy and Office Depot are likely to know only a little bit about each of the various brands their store carries. In contrast, Apple’s stores are popular in part because store employees are experts about Apple products. They can therefore provide customers with accurate and insightful advice about purchases and repairs. This is an important advantage that has been created through forward vertical integration.
- Consider the distribution network of Shopee and evaluate the network based on these following criteria:  Response time Product variety Product availability Customer experience Time to market Order visibility Returnability - What are the strengths & weaknesses of Shopee's distribution network? How can Shopee counter these weaknesses? - Take Amazon.com as example, what can Shopee learn from Amazon.com regarding the distribution network management? (Preferably take example/data from Shopee Malaysia/Vietnam/Singapore)
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