Operations Management
Operations Management
11th Edition
ISBN: 9780132921145
Author: Jay Heizer
Publisher: PEARSON
Question
Book Icon
Chapter 2, Problem 1.3VC
Summary Introduction

Case summary:

RM Company is one of 10 largest power-boat manufacturers in US Country. They achieve their mission of providing luxury boats to worldwide customers through their approach of differentiation. The sales increase in the states indicates that the strategy is working.

RM Company is involved in continuous innovation with the help of computer-aided designing, high quality molds and their constant monitoring for quality. RM Company also closely interacts with their suppliers to ensure that the supplier parts are also of good quality.

Their product line is 22 boats ranging from 19 feet to 44 feet-long boats. TK Person, the VP of the company says “We build boats” but we are in the ‘fun’ business. He states that the competition is not limited to the other 300 competitors but also other family entertainment like home theaters, internet, and so forth.

RM Company has also joined the American Boat Builders association. They are able to sustain their position in the market with the economies of scope approach in procurement.

Blurred answer
Students have asked these similar questions
Identify specific performance management processes covered in this course and how each aligns with an  elements of LaFevor’s HCMS Model.
Identify specific performance management processes covered in this course and how each aligns with LaFevor’s HCMS Model. LaFevor, K. (2017).  What’s in Your Human Capital Management Strategy?  The Game Plan, the Path, and Achieving
assess how Human Capital Management Strategy is aimed at building an effective integrated performance management system: Discuss how human capital management strategy relates to performance management.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning