Operations Management
11th Edition
ISBN: 9780132921145
Author: Jay Heizer
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 2, Problem 1.3VC
Summary Introduction
Case summary:
RM Company is one of 10 largest power-boat manufacturers in US Country. They achieve their mission of providing luxury boats to worldwide customers through their approach of differentiation. The sales increase in the states indicates that the strategy is working.
RM Company is involved in continuous innovation with the help of computer-aided designing, high quality molds and their constant monitoring for quality. RM Company also closely interacts with their suppliers to ensure that the supplier parts are also of good quality.
Their product line is 22 boats ranging from 19 feet to 44 feet-long boats. TK Person, the VP of the company says “We build boats” but we are in the ‘fun’ business. He states that the competition is not limited to the other 300 competitors but also other family entertainment like home theaters, internet, and so forth.
RM Company has also joined the American Boat Builders association. They are able to sustain their position in the market with the economies of scope approach in procurement.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Define multidomestic strategy and global strategy, give the pros and cons of each, AND explain the difference between the two, in terms of the dimensions that they balance.
Strengths, Weaknesses, Opportunities, and Threats(SWOT) for a cultural tourism company (baba nyonya).
What advise can you give maria based on the scenario below before he starts his business.
Scenario: Maria is considering operating a local business in the beauty and cosmetology sector in the island of Trinidad. She has completed research into the operations of similar businesses locally and intends to market and sell her products initially at the local level, with the possibility of extending at the regional level in the near future. Maria understands that to shape the business’s overall strategy there are various strategic drivers both internally and externally which must be considered and wants expert advice on these drivers relevant to her business. She is also struggling with deciding on the best structure for the organization, as well as the most effective ways of marketing her products to ensure that they are more attractive to buyers than the current options. She is considering a strategic alliance but is not sure if to form links among non-competitive firms or associate with…
Chapter 2 Solutions
Operations Management
Ch. 2 - Based on the descriptions and analyses in this...Ch. 2 - Prob. 2DQCh. 2 - Prob. 3DQCh. 2 - Prob. 4DQCh. 2 - Prob. 5DQCh. 2 - Prob. 6DQCh. 2 - Prob. 7DQCh. 2 - As a library or Internet assignment, identify the...Ch. 2 - Prob. 9DQCh. 2 - Prob. 10DQ
Ch. 2 - Prob. 11DQCh. 2 - Prob. 12DQCh. 2 - Prob. 13DQCh. 2 - Prob. 14DQCh. 2 - Prob. 15DQCh. 2 - Prob. 16DQCh. 2 - Prob. 17DQCh. 2 - Prob. 18DQCh. 2 - Prob. 1PCh. 2 - Within the food service industry (restaurants that...Ch. 2 - Prob. 3PCh. 2 - Prob. 4PCh. 2 - Identify how changes in the external environment...Ch. 2 - Prob. 6PCh. 2 - Prob. 7PCh. 2 - Prob. 8PCh. 2 - Prob. 9PCh. 2 - Prob. 10PCh. 2 - Walker Accounting Software is marketed to small...Ch. 2 - Rao Technologies, a California-based high-tech...Ch. 2 - Prob. 1CSCh. 2 - Prob. 2CSCh. 2 - Prob. 3CSCh. 2 - Strategy at Regal Marine Video Case Regal Marine,...Ch. 2 - Prob. 1.2VCCh. 2 - Prob. 1.3VCCh. 2 - Prob. 1.4VCCh. 2 - Prob. 2.1VCCh. 2 - Prob. 2.2VCCh. 2 - Prob. 2.3VCCh. 2 - Prob. 3.1VCCh. 2 - Prob. 3.2VCCh. 2 - Prob. 3.3VCCh. 2 - Prob. 3.4VC
Knowledge Booster
Similar questions
- subject: Strategic management Cite an example of an industry where there's low threat of new entrants, low rivalry among competitors, low threat of substitute products, low supplier power, and low bargaining power of buyers?arrow_forwardWhat markeing mix recommendations would you have for Callway as it attempts to increase international market share, especially in Asian markets?arrow_forwardAn organisation bases its choice of strategy on various factors. Once it has made a selection of potential strategies, it needs to evaluate these options to choose the most appropriate strategy or combination of strategies. Discuss the factors that may affect the choice of strategy in an organisation.arrow_forward
- You have been hired by DUNA CORPORATION, a Ghanaian organisation that renders a wide range of services including financial, transportation, hospitality and healthcare services to lead its local and international expansion efforts. Considering that DUNA CORPORATION already has services uniquely designed for its local market, it has become imperative that it makes new additions to its current service offerings, as well as promote this new and existing range of services in at least three new countries. Drawing on your knowledge of strategy and using relevant illustrations, critically analyse four (4) strategies and the key marketing mix decisions you have to make in achieving DUNA CORPORATION’S expansion objectives.arrow_forwardWho implements strategy?arrow_forwardProvide examples of industries where the Wilson approach might not be suitable, and alternative strategies should be considered.arrow_forward
- 3- An organization planned to open a branch in foreign country within three years. It has instructed its executives to survey market potentials in the first year and select the location and organize resources the next year. Name the type of plan based on the time-frame. a. Very short-term plan b. Long-term plans c. Short-term plan d. Intermediate-term planarrow_forwardSolve the attached casearrow_forwardWhat are the advantages of Horizon Planning? When does it come into play?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
