RM Company is one of 10 largest power-boat manufacturers in US Country. They achieve their mission of providing luxury boats to worldwide customers through their approach of differentiation. The sales increase in the states indicates that the strategy is working. RM Company is involved in continuous innovation with the help of computer-aided designing, high-quality molds and their constant monitoring for quality. RM Company also closely interacts with its suppliers to ensure that the supplier parts are also of good quality. Their product line is 22 boats ranging from 19 feet to 44 feet-long boats. TK Person, the VP of the company says “We build boats” but we are in the ‘fun’ business. He states that the competition is not limited to the other 300 competitors but also other family entertainment like home theaters, internet, and so forth. RM Company has also joined the American Boat Builders Association. They are able to sustain their position in the market with the economies of scope approach in procurement.

Question

Want to see the full answer?

Answer 1

Question

Chapter 2, Problem 1.2VC

Summary Introduction

Case summary:

RM Company is one of 10 largest power-boat manufacturers in US Country. They achieve their mission of providing luxury boats to worldwide customers through their approach of differentiation. The sales increase in the states indicates that the strategy is working.

RM Company is involved in continuous innovation with the help of computer-aided designing, high-quality molds and their constant monitoring for quality. RM Company also closely interacts with its suppliers to ensure that the supplier parts are also of good quality.

Their product line is 22 boats ranging from 19 feet to 44 feet-long boats. TK Person, the VP of the company says “We build boats” but we are in the ‘fun’ business. He states that the competition is not limited to the other 300 competitors but also other family entertainment like home theaters, internet, and so forth.

RM Company has also joined the American Boat Builders Association. They are able to sustain their position in the market with the economies of scope approach in procurement.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Durban woman, Nombulelo Mkumla, took to social media last week to share how she discovered the rodent.In a lengthy Facebook post, she said she purchased the loaf of bread from a local shop after work on August 27.For the next days, Mkumla proceeded to use slices of bread from the load to make toast."Then, on the morning of August 31, I took the bread out of the fridge to make toast and noticed something disgusting andscary. I took a picture and sent it to my friends, and one of them said, 'Yi mpuku leyo tshomi' [That's a rat friend]“."I was in denial and suggested it might be something else, but the rat scenario made sense - it's possible the rat got into thebread at the factory, and no one noticed," Mkumla said.She went back to the shop she'd bought the bread from and was told to lay a complaint directly with the supplier.She sent an email with a video and photographs of the bread.Mkumla said she was later contacted by a man from Sasko who apologised for the incident.According to…

PepsiCo South Africa says the incident where a woman discovered part of a rodent in her loaf of bread, is anisolated occurrence.Durban woman, Nombulelo Mkumla, took to social media last week to share how she discovered the rodent.In a lengthy Facebook post, she said she purchased the loaf of bread from a local shop after work on August 27.For the next days, Mkumla proceeded to use slices of bread from the load to make toast."Then, on the morning of August 31, I took the bread out of the fridge to make toast and noticed something disgusting andscary. I took a picture and sent it to my friends, and one of them said, 'Yi mpuku leyo tshomi' [That's a rat friend]“."I was in denial and suggested it might be something else, but the rat scenario made sense - it's possible the rat got into thebread at the factory, and no one noticed," Mkumla said.She went back to the shop she'd bought the bread from and was told to lay a complaint directly with the supplier.She sent an email with a video and…

Durban woman, Nombulelo Mkumla, took to social media last week to share how she discovered the rodent.In a lengthy Facebook post, she said she purchased the loaf of bread from a local shop after work on August 27.For the next days, Mkumla proceeded to use slices of bread from the load to make toast."Then, on the morning of August 31, I took the bread out of the fridge to make toast and noticed something disgusting andscary. I took a picture and sent it to my friends, and one of them said, 'Yi mpuku leyo tshomi' [That's a rat friend]“."I was in denial and suggested it might be something else, but the rat scenario made sense - it's possible the rat got into thebread at the factory, and no one noticed," Mkumla said.She went back to the shop she'd bought the bread from and was told to lay a complaint directly with the supplier.She sent an email with a video and photographs of the bread.Mkumla said she was later contacted by a man from Sasko who apologised for the incident.According to…