1. Read the case, keeping in mind the textbook topic(s) the case covers 2. Read the Case Analysis section of the textbook 3. Written Document a. Provide a BRIEF description of the situation b. Update the situation to today(2025) using library and/or online resources (the company web site is a great place to start) i. This means to take into consideration the geo-political and economic environment the firm is operating in NOW. ii. Compare and contrast now vs. when the case takes place c. Cite sources of data not included in the case, using APA format i. Use at least TWO peer-reviewed articles ii. Do NOT rely solely on what you know about the company iii. Other credible sources are: WSI NYT Wash Post The Guardian, the firm's web site and 10K filings (if pub Meet the new Teams video d. Answer the questions at the end of the case if any, in light of the topic of the chapter e. DO NOT spend more than 1/3 to 1/5 a page describing the situation. f. No more than 3 pages, excluding References and Cover Page. 4. Presentation a. No more than 15 minutes. b. 5-7 slides, including the introductory slide C. Address the important facts, decisions, recommendations d. If there is a recommendation needed, make one and justify it using analysis of facts. 5. Your written analysis and your oral presentation should be the same, with the written document providing more detail. 6. Who is your audience? Not Me. Your audience is middle and upper level management of the firm in question. 7. Who are you? An up-and-coming Management trainee who has been tasked with helping the firm to understand the situation in the case. 8:59 W B N 86% LTE CASE 6 Nex's 2023 Strategy for Batting Rivals in the Global Market for Streamed Video Subscribers EXHIBIT 7 Netflix's Outstanding Long-Term Debt as of December 31, 2022 Principal Amount at Par Debt Issues 5.750% Senior Notes $400 million 5.875% Senior Notes $800 million 3,000% Senior Notes (1) 5503 million 3.650% Senior Notes 4.375% Senior Notes 3.625 % Senior Notes (1) 4.875% Senior Notes 5.875% Senior Notes 4.625% Senior Notes (1) 6.375% Senior Notes 3.875% Senior Notes (1) 5.375% Senior Notes $500 millon $1,000 millon $1.391 million $1,600 $1,900 mon $1,177 m $800 million $1,284 milion $900 millon 4.875% Senior Notes 3.625% Senior Notes (1) Total $1,000 milion $1.177 milion $14,432 milion Issue Date February 2014 February 2015 April 2020 Apr 2020 October 2016 May 2017 October 2017 April 2018 October 2018 October 2018 April 2019 April 2019 October 2019 October 2019 Maturity Date C-79 March 2024 February 2025 June 2025 June 2025 November 2026 May 2027 April 2028 November 2028 May 2029 May 2029 November 2029 November 2029 June 2030 June 2030 1) The following Senior Notes have a principel amount denominated in eura: 3.000% Senior Notes for 470 von 3.625% Senior Notes for 1.300, 4.625% Senior Notes for 1,100 million, 3875% Senior Notes for €1.200 mon, and 3625% Senior Notes for 1,100 mon Source: Company 2022 10-K 52 ENDNOTES Quarter 2022 Earrings Releese, January 19 2022, posed at www..com Much 24, 2003 and Anne F 2023, 1-6pted in the imaging to snap November 2.2022 2003 Motion Picture Association, The Report 2021. March 14,2022.a. 19 posed of www pwe Cury "Video Sing App Revenue and Usage Stats 202 posted at www businessofapps.com, accessed Mar 24, 200 201 Spending cleta bed on astmetes by On Pice WhouseCoopers PWC Kagen; the spending of $150 Russia, a well empedures for ging "KHO "pens to add o moto amb gavery year March 20, 2022 at www.angadget Research Report Apr 3002 posted at www.cocessed March 28, 2023 ming-market-103057 March 27, 2024 Marco Medie. "Tiklok Statistics-Updated Quer 2002 Famings Relas opci Amazon press release March 2003 posted at www.water 2021 results, April 25, 2001. .com March 21, 2023, eccensed March 27 As reported by Kasey Moore, "Ne 2020 *" of the eastowe Twitch delsedat ekipedia.com[accessed March 24, 2023: La Un Thor "Looding eSports live-apps in China 2002 272022 on monthly ave posted at www.asta.com cose Me 24, 2023 ming Videocon worldwide-Statics and Facts December & Library by the Numbers posted of www.whats on Netflix.com, January 5, 2023 April 11, 2023 Amazon Studios pr hpspress.amazonstudies.comuse awards-by-nomination (accessed Apri 2023 Andrade S Barbershop Anges Woks For Fa 6 TV As Amazon Locks To Sagecharge MGV IP, April 14, 2023, posted at www.deadline эссений Ар 17, 2023). Jack W Goes Back to the Future with Traditional Mode That CoNews. December 13, 2022, podat www.co .com/article/884404192ccess Apr 7, 20231 As described in the cy's 202210 report pp. 3-17 Well Doney Compensa Company 2322 10K R reported by Sam Cook, " & facts that the company's in 2023" posted March 22, 2023 at www competech.com/blogissed April 10 As reported by Lauren F kps 20M susies in Q4 as losses wides posted Jan 25, 2023 www.techcrunch P2022 10-report- Todd Spengler "Nex Projected to Spe Over $17 or Coment in 2020 PART 2 Cases in Crating and Executing Strategy January 16, 2020, posed www.ariety cam accessed February 112020 of March 2023 March 8, 2023, www.statist.com/ccessed Apil 11, 202 Letter to Sherders in 2023 Earnings Resep 18, 2003, 6-7 Q Qu2022 Earrings Release, ca. 5 2002 10-45 out pedia http://en.wikipedia.org/wiki/watch, "Nix Worldwide Sets by Content Ustadsreceived by Netf Test/www..co (Apr 5, 2023) See Son Cook, opet and Stephen Lovely on Tumber of and "How Many Tides Are Available on Ne Your Country posted on February 14, 2023 www.cordcutting.combing ce country by country baries from this soc were derived ham data from a pet Ources regarding the r encount ber of streamed to content on New 2023 A 3.2023. posted at www.statist .com exceed April 102023 3033 at www.compatch.com accessed 30anscript of UBS Global TMT Con December 6, 2022 p .com cessed April 17, 2023 Letter to her Qu2022 ngs Seeese, o ck, the company's conterence col an of 2018 A 18, 2018 Not's thQuerer 2019 sings C Tupy 21, 2020 Investor Relations section at www.netflix.com "Letter to Shore ||| 23 of 24 B r

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter8: Business Markets And Buying Behavior
Section8.2: Salesforce.com Uses Dreamforce To Reach Business Customers
Problem 1C
icon
Related questions
Question
Follow guidelines and summarize in a paragraph
1. Read the case, keeping in mind the textbook topic(s) the case covers
2. Read the Case Analysis section of the textbook
3.
Written Document
a. Provide a BRIEF description of the situation
b. Update the situation to today(2025) using library and/or online resources (the company
web site is a great place to start)
i. This means to take into consideration the geo-political and economic
environment the firm is operating in NOW.
ii. Compare and contrast now vs. when the case takes place
c. Cite sources of data not included in the case, using APA format
i. Use at least TWO peer-reviewed articles
ii.
Do NOT rely solely on what you know about the company
iii.
Other credible sources are: WSI NYT Wash Post The Guardian, the firm's web
site and 10K filings (if pub Meet the new Teams video
d. Answer the questions at the end of the case if any, in light of the topic of the chapter
e. DO NOT spend more than 1/3 to 1/5 a page describing the situation.
f. No more than 3 pages, excluding References and Cover Page.
4. Presentation
a. No more than 15 minutes.
b. 5-7 slides, including the introductory slide
C.
Address the important facts, decisions, recommendations
d. If there is a recommendation needed, make one and justify it using analysis of facts.
5. Your written analysis and your oral presentation should be the same, with the written document
providing more detail.
6. Who is your audience? Not Me. Your audience is middle and upper level management of the
firm in question.
7. Who are you? An up-and-coming Management trainee who has been tasked with helping the
firm to understand the situation in the case.
Transcribed Image Text:1. Read the case, keeping in mind the textbook topic(s) the case covers 2. Read the Case Analysis section of the textbook 3. Written Document a. Provide a BRIEF description of the situation b. Update the situation to today(2025) using library and/or online resources (the company web site is a great place to start) i. This means to take into consideration the geo-political and economic environment the firm is operating in NOW. ii. Compare and contrast now vs. when the case takes place c. Cite sources of data not included in the case, using APA format i. Use at least TWO peer-reviewed articles ii. Do NOT rely solely on what you know about the company iii. Other credible sources are: WSI NYT Wash Post The Guardian, the firm's web site and 10K filings (if pub Meet the new Teams video d. Answer the questions at the end of the case if any, in light of the topic of the chapter e. DO NOT spend more than 1/3 to 1/5 a page describing the situation. f. No more than 3 pages, excluding References and Cover Page. 4. Presentation a. No more than 15 minutes. b. 5-7 slides, including the introductory slide C. Address the important facts, decisions, recommendations d. If there is a recommendation needed, make one and justify it using analysis of facts. 5. Your written analysis and your oral presentation should be the same, with the written document providing more detail. 6. Who is your audience? Not Me. Your audience is middle and upper level management of the firm in question. 7. Who are you? An up-and-coming Management trainee who has been tasked with helping the firm to understand the situation in the case.
8:59 W B
N 86%
LTE
CASE 6 Nex's 2023 Strategy for Batting Rivals in the Global Market for Streamed Video Subscribers
EXHIBIT 7 Netflix's Outstanding Long-Term Debt as of December 31, 2022
Principal Amount at Par
Debt Issues
5.750% Senior Notes
$400 million
5.875% Senior Notes
$800 million
3,000% Senior Notes (1)
5503 million
3.650% Senior Notes
4.375% Senior Notes
3.625 % Senior Notes (1)
4.875% Senior Notes
5.875% Senior Notes
4.625% Senior Notes (1)
6.375% Senior Notes
3.875% Senior Notes (1)
5.375% Senior Notes
$500 millon
$1,000 millon
$1.391 million
$1,600
$1,900 mon
$1,177 m
$800 million
$1,284 milion
$900 millon
4.875% Senior Notes
3.625% Senior Notes (1)
Total
$1,000 milion
$1.177 milion
$14,432 milion
Issue Date
February 2014
February 2015
April 2020
Apr 2020
October 2016
May 2017
October 2017
April 2018
October 2018
October 2018
April 2019
April 2019
October 2019
October 2019
Maturity Date
C-79
March 2024
February 2025
June 2025
June 2025
November 2026
May 2027
April 2028
November 2028
May 2029
May 2029
November 2029
November 2029
June 2030
June 2030
1) The following Senior Notes have a principel amount denominated in eura: 3.000% Senior Notes for 470 von 3.625% Senior Notes
for 1.300, 4.625% Senior Notes for 1,100 million, 3875% Senior Notes for €1.200 mon, and 3625% Senior Notes for 1,100
mon
Source: Company 2022 10-K 52
ENDNOTES
Quarter 2022 Earrings Releese, January 19
2022, posed at www..com
Much 24, 2003 and Anne F
2023, 1-6pted in the imaging to snap November 2.2022
2003
Motion Picture Association, The Report
2021. March 14,2022.a. 19 posed of www
pwe Cury "Video Sing App Revenue
and Usage Stats 202 posted at www
businessofapps.com,
accessed Mar 24, 200
201
Spending cleta bed on astmetes by On
Pice WhouseCoopers PWC
Kagen; the spending of $150
Russia, a well empedures for ging
"KHO "pens to add o
moto amb gavery year
March 20, 2022 at www.angadget
Research Report Apr 3002 posted at www.cocessed March 28, 2023
ming-market-103057
March 27, 2024
Marco Medie. "Tiklok Statistics-Updated
Quer 2002 Famings Relas opci
Amazon press release
March 2003 posted at www.water 2021 results, April 25, 2001.
.com March 21, 2023, eccensed March 27 As reported by Kasey Moore, "Ne
2020
*" of the eastowe Twitch
delsedat ekipedia.com[accessed
March 24, 2023: La Un Thor "Looding
eSports live-apps in China 2002
272022
on monthly ave
posted at www.asta.com cose Me
24, 2023 ming Videocon
worldwide-Statics and Facts December &
Library
by the Numbers posted of www.whats on
Netflix.com, January 5, 2023
April 11, 2023
Amazon Studios pr
hpspress.amazonstudies.comuse
awards-by-nomination (accessed Apri
2023
Andrade
S
Barbershop Anges Woks For Fa
6 TV As Amazon Locks To Sagecharge MGV
IP, April 14, 2023, posted at www.deadline
эссений Ар 17, 2023).
Jack W
Goes Back to the Future with
Traditional Mode That CoNews.
December 13, 2022, podat www.co
.com/article/884404192ccess Apr 7,
20231
As described in the cy's 202210
report pp. 3-17
Well Doney Compensa
Company 2322 10K R
reported by Sam Cook, "
& facts that the company's
in 2023" posted March 22, 2023 at www
competech.com/blogissed April 10
As reported by Lauren F
kps 20M susies in Q4 as losses wides
posted Jan 25, 2023 www.techcrunch
P2022 10-report-
Todd Spengler "Nex Projected to Spe
Over $17 or Coment in 2020
PART 2 Cases in Crating and Executing Strategy
January 16, 2020, posed www.ariety
cam accessed February 112020
of March 2023 March 8, 2023,
www.statist.com/ccessed Apil 11, 202
Letter to Sherders in
2023 Earnings Resep 18, 2003, 6-7
Q
Qu2022 Earrings Release, ca. 5
2002 10-45
out
pedia http://en.wikipedia.org/wiki/watch, "Nix Worldwide Sets by Content
Ustadsreceived by Netf
Test/www..co
(Apr 5, 2023)
See Son Cook, opet and Stephen Lovely on Tumber of and
"How Many Tides Are Available on Ne
Your Country posted on February 14, 2023
www.cordcutting.combing ce
country by country baries from this soc
were derived ham data from a pet
Ources regarding the r
encount
ber of streamed to
content on New
2023 A 3.2023. posted at www.statist
.com exceed April 102023
3033 at www.compatch.com accessed
30anscript of UBS Global TMT Con
December 6, 2022 p
.com cessed April 17, 2023
Letter to her
Qu2022 ngs Seeese, o ck,
the company's conterence col an
of 2018 A 18, 2018
Not's thQuerer 2019 sings C
Tupy 21, 2020
Investor Relations section at www.netflix.com
"Letter to Shore
|||
23 of 24
B
r
Transcribed Image Text:8:59 W B N 86% LTE CASE 6 Nex's 2023 Strategy for Batting Rivals in the Global Market for Streamed Video Subscribers EXHIBIT 7 Netflix's Outstanding Long-Term Debt as of December 31, 2022 Principal Amount at Par Debt Issues 5.750% Senior Notes $400 million 5.875% Senior Notes $800 million 3,000% Senior Notes (1) 5503 million 3.650% Senior Notes 4.375% Senior Notes 3.625 % Senior Notes (1) 4.875% Senior Notes 5.875% Senior Notes 4.625% Senior Notes (1) 6.375% Senior Notes 3.875% Senior Notes (1) 5.375% Senior Notes $500 millon $1,000 millon $1.391 million $1,600 $1,900 mon $1,177 m $800 million $1,284 milion $900 millon 4.875% Senior Notes 3.625% Senior Notes (1) Total $1,000 milion $1.177 milion $14,432 milion Issue Date February 2014 February 2015 April 2020 Apr 2020 October 2016 May 2017 October 2017 April 2018 October 2018 October 2018 April 2019 April 2019 October 2019 October 2019 Maturity Date C-79 March 2024 February 2025 June 2025 June 2025 November 2026 May 2027 April 2028 November 2028 May 2029 May 2029 November 2029 November 2029 June 2030 June 2030 1) The following Senior Notes have a principel amount denominated in eura: 3.000% Senior Notes for 470 von 3.625% Senior Notes for 1.300, 4.625% Senior Notes for 1,100 million, 3875% Senior Notes for €1.200 mon, and 3625% Senior Notes for 1,100 mon Source: Company 2022 10-K 52 ENDNOTES Quarter 2022 Earrings Releese, January 19 2022, posed at www..com Much 24, 2003 and Anne F 2023, 1-6pted in the imaging to snap November 2.2022 2003 Motion Picture Association, The Report 2021. March 14,2022.a. 19 posed of www pwe Cury "Video Sing App Revenue and Usage Stats 202 posted at www businessofapps.com, accessed Mar 24, 200 201 Spending cleta bed on astmetes by On Pice WhouseCoopers PWC Kagen; the spending of $150 Russia, a well empedures for ging "KHO "pens to add o moto amb gavery year March 20, 2022 at www.angadget Research Report Apr 3002 posted at www.cocessed March 28, 2023 ming-market-103057 March 27, 2024 Marco Medie. "Tiklok Statistics-Updated Quer 2002 Famings Relas opci Amazon press release March 2003 posted at www.water 2021 results, April 25, 2001. .com March 21, 2023, eccensed March 27 As reported by Kasey Moore, "Ne 2020 *" of the eastowe Twitch delsedat ekipedia.com[accessed March 24, 2023: La Un Thor "Looding eSports live-apps in China 2002 272022 on monthly ave posted at www.asta.com cose Me 24, 2023 ming Videocon worldwide-Statics and Facts December & Library by the Numbers posted of www.whats on Netflix.com, January 5, 2023 April 11, 2023 Amazon Studios pr hpspress.amazonstudies.comuse awards-by-nomination (accessed Apri 2023 Andrade S Barbershop Anges Woks For Fa 6 TV As Amazon Locks To Sagecharge MGV IP, April 14, 2023, posted at www.deadline эссений Ар 17, 2023). Jack W Goes Back to the Future with Traditional Mode That CoNews. December 13, 2022, podat www.co .com/article/884404192ccess Apr 7, 20231 As described in the cy's 202210 report pp. 3-17 Well Doney Compensa Company 2322 10K R reported by Sam Cook, " & facts that the company's in 2023" posted March 22, 2023 at www competech.com/blogissed April 10 As reported by Lauren F kps 20M susies in Q4 as losses wides posted Jan 25, 2023 www.techcrunch P2022 10-report- Todd Spengler "Nex Projected to Spe Over $17 or Coment in 2020 PART 2 Cases in Crating and Executing Strategy January 16, 2020, posed www.ariety cam accessed February 112020 of March 2023 March 8, 2023, www.statist.com/ccessed Apil 11, 202 Letter to Sherders in 2023 Earnings Resep 18, 2003, 6-7 Q Qu2022 Earrings Release, ca. 5 2002 10-45 out pedia http://en.wikipedia.org/wiki/watch, "Nix Worldwide Sets by Content Ustadsreceived by Netf Test/www..co (Apr 5, 2023) See Son Cook, opet and Stephen Lovely on Tumber of and "How Many Tides Are Available on Ne Your Country posted on February 14, 2023 www.cordcutting.combing ce country by country baries from this soc were derived ham data from a pet Ources regarding the r encount ber of streamed to content on New 2023 A 3.2023. posted at www.statist .com exceed April 102023 3033 at www.compatch.com accessed 30anscript of UBS Global TMT Con December 6, 2022 p .com cessed April 17, 2023 Letter to her Qu2022 ngs Seeese, o ck, the company's conterence col an of 2018 A 18, 2018 Not's thQuerer 2019 sings C Tupy 21, 2020 Investor Relations section at www.netflix.com "Letter to Shore ||| 23 of 24 B r
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