What is a potential drawback of not conducting research? Increased costsLack of understanding of the media landscapelnability to navigate industry groupsWasting time and resources on ineffective strategies

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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What is a potential drawback of not conducting
research? Increased costsLack of understanding of
the media landscapelnability to navigate industry
groupsWasting time and resources on ineffective
strategies
Transcribed Image Text:What is a potential drawback of not conducting research? Increased costsLack of understanding of the media landscapelnability to navigate industry groupsWasting time and resources on ineffective strategies
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