Description: A role-playing exercise that allows participants to practice translating high-level,expressed customer needs into measurable Critical to Quality (CTQ) product attributes.Purpose: Provide participants with a learning environment to practice translating high-level expressions ofneed into measurable product attributes.Process:1. You are an automotive design engineer. They have been given instructions to design a car that is:• Exciting• Comfortable• Prestigious• Attractive 2. Develop measurable attributes of a new car that will fulfill these needs. (Hint: develop a CTQTree).   Discussion Questions:• Did your group find it difficult to agree on which attributes would fulfill a particular need?• Do some attributes fulfill more than a single need?• What needs not explicitly stated above are customers likely to have?• Was it difficult to develop measurable attributes?• Why?• What techniques can you use to move from subjective to measurable descriptions?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Description: A role-playing exercise that allows participants to practice translating high-level,
expressed customer needs into measurable Critical to Quality (CTQ) product attributes.
Purpose:

Provide participants with a learning environment to practice translating high-level expressions of
need into measurable product attributes.

Process:
1. You are an automotive design engineer. They have been given instructions to design a car that is:
• Exciting
• Comfortable
• Prestigious
• Attractive

2. Develop measurable attributes of a new car that will fulfill these needs. (Hint: develop a CTQ
Tree).

 

Discussion Questions:
• Did your group find it difficult to agree on which attributes would fulfill a particular need?
• Do some attributes fulfill more than a single need?
• What needs not explicitly stated above are customers likely to have?
• Was it difficult to develop measurable attributes?
• Why?
• What techniques can you use to move from subjective to measurable descriptions?

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