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Part C. Vie ged

Part C. Vie ged

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Part C. View the related mini-lecture on BCG analysis and answer this question. Stickler Tools makes four different types of hand tools, and each tool is handled by a distinct, separately managed SBU within the firm. Take the following information about the company and its products and competitors and conduct a BCG analysis. Draw the four-cell diagram, and place each of the SBUS on the diagram. Assess the health of the company based on the diagram. Show all work Industry Stickler sales (in Top 3 sellers (may Number of Employees in unit SBU Growth rate so00,000) include Stickler) Competitors A. HVAC tools 11 64 64, 41, 32 9 11,000 B.Tapes/Rules 4 85 150, 150, 85 12 24,500 | C.Rasps/Files 10 1 7, 1, 0.5 19 9,050 D.Drivers 7 66 66, 12, 10 22 1,200 New Message
Transcribed Image Text:Part C. View the related mini-lecture on BCG analysis and answer this question. Stickler Tools makes four different types of hand tools, and each tool is handled by a distinct, separately managed SBU within the firm. Take the following information about the company and its products and competitors and conduct a BCG analysis. Draw the four-cell diagram, and place each of the SBUS on the diagram. Assess the health of the company based on the diagram. Show all work Industry Stickler sales (in Top 3 sellers (may Number of Employees in unit SBU Growth rate so00,000) include Stickler) Competitors A. HVAC tools 11 64 64, 41, 32 9 11,000 B.Tapes/Rules 4 85 150, 150, 85 12 24,500 | C.Rasps/Files 10 1 7, 1, 0.5 19 9,050 D.Drivers 7 66 66, 12, 10 22 1,200 New Message
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