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Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4. (1 A Company plan to market new product variant cake in next 2 months. In the process to decide which one should distribute to the market first, the company utilized Qualify Function Deployment (QFD) methods. Here are some methods to gather the voice of customer (VOC) as one of the QFD stages: 1. Questionnaire 2. Forum Group Discussion 3. Survey 4. Blind Test a. What will you choose as a method for the company from the list above? Explain in brief!
Transcribed Image Text:4. (1 A Company plan to market new product variant cake in next 2 months. In the process to decide which one should distribute to the market first, the company utilized Qualify Function Deployment (QFD) methods. Here are some methods to gather the voice of customer (VOC) as one of the QFD stages: 1. Questionnaire 2. Forum Group Discussion 3. Survey 4. Blind Test a. What will you choose as a method for the company from the list above? Explain in brief!
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