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Do a portfolio analysis. Please complete the "BCG Matrix Practice". Please build the matrix using a table. The process is part of the practice. It will need to be "correct, complete, and cool." Make it professional. Develop a BCG Matrix for company with these segments. Determine your strategy, and why /justify. Segment % of Net % of Net Market Share Growth Sales Earnings Laundry/Home Care 28% 27% 20% 5 Cosmetics 23% 22% 14% 7 Snacks 17% 20% 9% 2 Baby/Family Care 16% 14% 23% Grooming 10% 13% 11% 0

Do a portfolio analysis. Please complete the "BCG Matrix Practice". Please build the matrix using a table. The process is part of the practice. It will need to be "correct, complete, and cool." Make it professional. Develop a BCG Matrix for company with these segments. Determine your strategy, and why /justify. Segment % of Net % of Net Market Share Growth Sales Earnings Laundry/Home Care 28% 27% 20% 5 Cosmetics 23% 22% 14% 7 Snacks 17% 20% 9% 2 Baby/Family Care 16% 14% 23% Grooming 10% 13% 11% 0

MARKETING 2018
MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 3SC
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Do a portfolio analysis. Please complete the "BCG Matrix Practice". Please build the matrix using a table. The process is part of the practice. It will need to be "correct, complete, and cool." Make it professional. Develop a BCG Matrix for company with these segments. Determine your strategy, and why /justify. Segment % of Net % of Net Market Share Growth Sales Earnings Laundry/Home Care 28% 27% 20% 5 Cosmetics 23% 22% 14% 7 Snacks 17% 20% 9% 2 Baby/Family Care 16% 14% 23% Grooming 10% 13% 11% 0
Transcribed Image Text:Do a portfolio analysis. Please complete the "BCG Matrix Practice". Please build the matrix using a table. The process is part of the practice. It will need to be "correct, complete, and cool." Make it professional. Develop a BCG Matrix for company with these segments. Determine your strategy, and why /justify. Segment % of Net % of Net Market Share Growth Sales Earnings Laundry/Home Care 28% 27% 20% 5 Cosmetics 23% 22% 14% 7 Snacks 17% 20% 9% 2 Baby/Family Care 16% 14% 23% Grooming 10% 13% 11% 0
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