Evaluate a hotel industry organization's culture. To what extent has the hotel industry been able to adjust to changing business conditions? How do you tell? How has the culture adapted? How has hotel industry culture influenced the organizational environment? Provide an example.

Online Marketing

Online marketing refers to advertising the industry’s product to the customer by using the internet. It is a comprehensive marketing strategy that includes emails, social media posts, paid search engine software, and more. Companies have changed their traditional marketing strategies to adapt an ultimate guide to online marketing as the target audience gets younger. It allows them to reach a wider, more relevant audience at a lower business transaction cost than brick-and-mortar business activities.