There is a good market for automobile tune-ups and other related activities for many million vehicles in US Country roads. Some of them are serviced by full service dealers and some by other specific service dealers. However, ML Company, JL Company and others have developed strategies for seizing the opportunity. ML Company performs functions such as oil changing, lubrication and interior cleaning services. The place is vast and cars can be driven through, three abreast. In ML Company, customers are greeted by representatives of the ML University. The person who greets will take the order. Service personnel in neat uniforms will perform the necessary requirements of the customer. They have a standard three-person team who split themselves where one does lubrication, another does interior cleaning, and the third works on the oil changing processes. The service people are trained so well that the entire process will be completed in 10 minutes. The main motto is to charge less and provide better service than their competitors in the market.

Question

Want to see the full answer?

Answer 1

Question

Chapter 2, Problem 1CS

Summary Introduction

Case summary:

There is a good market for automobile tune-ups and other related activities for many million vehicles in US Country roads. Some of them are serviced by full service dealers and some by other specific service dealers. However, ML Company, JL Company and others have developed strategies for seizing the opportunity.

ML Company performs functions such as oil changing, lubrication and interior cleaning services. The place is vast and cars can be driven through, three abreast. In ML Company, customers are greeted by representatives of the ML University. The person who greets will take the order.

Service personnel in neat uniforms will perform the necessary requirements of the customer. They have a standard three-person team who split themselves where one does lubrication, another does interior cleaning, and the third works on the oil changing processes.

The service people are trained so well that the entire process will be completed in 10 minutes. The main motto is to charge less and provide better service than their competitors in the market.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Already got wrong Chatgpt answer Plz don't use chat gpt

Many artists and art lovers embrace the idea of the “starving artist,” such as the early career artist who hasn’t yet sold much of her art or whose art hasn’t yet been “discovered,” the artist who sacrifices lifestyle, living in a cheap apartment in a poor neighborhood, scraping by with barely enough to eat, pouring every dollar at their disposal into his art, or the artist who makes do by working other jobs, such as a waiter or waitress, to pay the rent so he can work on his art in his free time. As an artist and businessperson, however, you’d rather not be a “starving artist.” Of course, it takes time to master your art, display your work, and build a following, but is it necessary if you’re successful as an artist to also be a bad businessperson. The challenge with your art, bronze sculptures, however, is what comes first, the chicken or the egg, in other words, success as an artist or financial success. With the cost of materials, foundry time to pour and shape your creations,…

Can you guys help me with this? Thank you! Here is the article's title by Murray Stassen about the current event: Clemens Trautmann promoted to President of Deutsche Grammophon and New Business Strategy This assignment requires the use of the concepts and theories learned to analyze a current event in the business world. It needs to be relevant to strategic management and has the quality of analysis of the situation from the article. From this situation, which of these concepts and theories could be applied to? * Five Generic Competitive Strategies: + Broad Low-Cost Strategy + Broad Differentiation Strategy + Focused Low-Cost Strategy + Focused Differentiation Strategy + Best-Cost Strategy * Ethical Universalism * Ethical Relativism * Corporate Social Responsibility