Operations Management
Operations Management
11th Edition
ISBN: 9780132921145
Author: Jay Heizer
Publisher: PEARSON
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Chapter 2, Problem 10DQ
Summary Introduction

To determine: Three primary ways to achieve a competitive advantage.

Introduction:

Competitive advantage:

A competitive advantage is a state or condition which puts a firm in a favorable or a superior business position. This advantage will enable the firm to have more sales margins and more customers than its competitors.

Three primary ways to achieve competitive advantage:

Cost leadership:

The firm will be conducting its operations and selling its products at low prices, thus having a higher market share than their competitors.

Differentiation:

The firm will be developing products with unique attributes which are not delivered by competitors. It gives a unique advantage to the firm over its competitors.

Response:

It is a strategy followed by firms which gives timely responses and solutions to problems in a rapid manner.

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