Operations Management
Operations Management
11th Edition
ISBN: 9780132921145
Author: Jay Heizer
Publisher: PEARSON
Question
Book Icon
Chapter 2, Problem 1.4VC
Summary Introduction

Case summary:

RM Company is one of 10 largest power-boat manufacturers in US Country. They achieve their mission of providing luxury boats to worldwide customers through their approach of differentiation. The sales increase in the states indicates that the strategy is working.

RM Company is involved in continuous innovation with the help of computer-aided designing, high quality molds and their constant monitoring for quality. RM Company also closely interacts with their suppliers to ensure that the supplier parts are also of good quality.

Their product line is 22 boats ranging from 19 feet to 44 feet-long boats. TK Person, the VP of the company says “We build boats” but we are in the ‘fun’ business. He states that the competition is not limited to the other 300 competitors but also other family entertainment like home theaters, internet, and so forth.

RM Company has also joined the American Boat Builders association. They are able to sustain their position in the market with the economies of scope approach in procurement.

Blurred answer
Students have asked these similar questions
Develop an optimization model whose solution would reveal which plants to build and the optimal shipping schedule
Business has moved quickly from bricks and mortar to clicks and bricks; broadcasting now includes interacting, and live streaming has become a universal service. You only need to use these ideas on your connected devices to explore them. One of the most significant challenges facing retailers today is orchestrating a seamless consumer experience across multiple channels, such as online, in-store, and hybrid models.  What are some challenges associated with e-business?
The advantage we get from business may outweigh the threats of hackers. How do you see this balance, and how do you solve this situation?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning