HR Company brings the concept of ‘experience economy’ to their operations. The innovation is akin to mass customization of products. The customization not only suitsthe menu but also the unique sound experience at the HR Company. As defined by the school, the trick is to develop a new game altogether in the business. HR Company has been serving its customers since1971. They are operating in over 40 locations in US Country and other locations all over the world. They have a global strategy. The Company is not natural everywhere. They give special consideration to the supply chain of the accompanying store. About half of HR Company’s outlets are franchised because of various political and social factors. The menus and tastes are sometimes tweaked to suit the local tastes and preferences. The company has been expanded keeping tourism in mind. But, the tourism industry is being affected by the economic fluctuations. Hence, they are moving to other destinations hoping that repeat business from those locals will help their stability. To determine : The area on which HR Company fit in the four international operations strategies.

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HR Company brings the concept of ‘experience economy’ to their operations. The innovation is akin to mass customization of products. The customization not only suitsthe menu but also the unique sound experience at the HR Company. As defined by the school, the trick is to develop a new game altogether in the business.

HR Company has been serving its customers since1971. They are operating in over 40 locations in US Country and other locations all over the world. They have a global strategy. The Company is not natural everywhere. They give special consideration to the supply chain of the accompanying store.

About half of HR Company’s outlets are franchised because of various political and social factors. The menus and tastes are sometimes tweaked to suit the local tastes and preferences. The company has been expanded keeping tourism in mind. But, the tourism industry is being affected by the economic fluctuations. Hence, they are moving to other destinations hoping that repeat business from those locals will help their stability.

To determine: The area on which HR Company fit in the four international operations strategies.

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