8:57 W N 87% CASE 6 Net's 2023 Strategy for Batting Rivals in the Global Market for Streamed Video Subscribers studios and distribution operations, and theme parks in Orlando, Florida; Hollywood, California, Osaka, Japan; and Beijing, China. NBCU produced films under the names Universal, Illumination, Dream Works animation, Focus Features, and Working Title its film library included over 6,000 titles. NBCU content was distributed for exhibition in movie the aters, utilized internally for NBC and Telemundo programming plus Peacock streaming, and licensed to other television networks, cable networks, pay-per- view-services, and DTC streaming providers. Some films were distributed globally by selling them on DVDs/Blu-ray discs and through digital distribution services. Comcast had a thind business, Sky-a leading entertainment company in Europe that was acquired in 2018. Sky's operations included (1) a direct-to- consumer business that provided video, broadband. voice, and wireless phone services and (2) a con- tent business that operated entertainment networks. the Sky News broadcast network, and Sky Sports. network. In 2022, Comcast's revenues from all operations totaled $121.4 billion, of which $66.3 billion (54.6 percent) came from its Cable operations, $23.4 bil lion (19.3 percent) came from its Media operations. $11.6 billion (9.6 percent) came from its Studio oper ations, $7.5 billion (6.2 percent) came from its theme parks business, and $17.9 billion (14.7 percent) came from Sky. At year-end 2022, Peacock had 20 million subscribers, generated annual revenue of $2.1 billion, and had an adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) loss of $978 million versus an EBITDA loss of $578 million in 2021,22 Paramount Global, Paramount+, and Showtime In 2023, Paramount Global was a global media, streaming, and entertainment company with a bas ness portfolio that included the CBS broadcasting network and its library of 140,000+ TV episodes the CBS Sports network, 29 CBS TV stations Showtime Networks, Paramount Pictures (which included Paramount studios and a library of 3,660- movies, Nickelodeon, MTV, CMT (Country Music Television), Comedy Central, BET, Paramount (a subscriber based streaming service), Pluto TV (a free ad-supported streaming network with 78.5 million LTÉ C-67 global monthly active users), and content production capabilities in Latin America, the United Kingdom, Europe, the Middle East, Africa, and Asia. Paramount Global operated in three business segments: TV Media which consisted of (1) domestic and international broadcast networks and owned tele- vision stations (2) domestic and international extensions of the company's cable networks; and (3) domestic and international television stadio operations, and production and distribution of first-run syndicated programming. The TV Media segment generated $21.7 billion (72.1 percent) of Paramount's total revenues of $30.1 billion in 2022 Direct-to-Consumer which consisted of domestic and international pay and free streaming services. Direct-to-Consumer generated $4.9 billion (16.3 percent) of the company's revenues in 2022. Filmed Entertainment which consisted of films. series, and short-form content released and/or licensed to media around the world, including theaters, streaming services. television, digital home entertainment, and DVDs. The Filmed Entertainment segment generated $3.7 billion 12.3% of the company's revenues in 2022. In early 2023, Paramount had 4 subscription plans: Paramount Essential (with ads) for $4.99 per month or $49.99 per year; Paramount Premium (no ads except for live TV and a few shows) for $9.99 per month or $99.99 per year, and Paramount Essential with Showtime for $11.99 per month or $119.99 per year; and Paramount Premium with Showtime for $11.99 per month or $119.99 per year. The Paramount Essential plans did not include the subscriber's local CBS TV station. Paramount had 77.3 million global streaming subscribers at the end of 2022, up 38 percent over year-end 2021. Its slate of original series in 2022 included Halo, 1883, 1923, Tulsa King Criminal Minds, Evolution, and Seal Team its original films included Orphan: First Kill and Beavis and Butt Head Do the Unwese. In January 2023, Paramount announced that it would be merging its Paramount Plus streaming service and its premium Showtime channel company later in 2023; the merger would entail select Paramount originals being shown on the rebranded Paramount Plus with Showtime cable channel and all the various Showtime programs. being included on the merged streaming Paramount Plus with Showtime streaming service. Apple TV+ PART 2 Ceses in Crafting and Executing Strategy Apple launched its Apple TV video streaming ser- vice on November 1, 2019, in over 100 countries that could be accessed on smart TVs connected to an Apple TV box or on new TV models that had the Apple TV app already installed, or Apple devices with a downloaded Apple TV app. The service was $4.99 per month when first released, but the price was raised to $6.99 or $69.99 per year in October 2022. Pitched as Apple's strategic means of compet ing directly with Netflix, Amazon Prime Video, and Disney, the Apple TV service streamed Apple's original programming only through Apple TV-capable devices. An Apple TV+ subscription could be shared by up to six family members. In 2023, at $6.99 per month (or $69.99 per year or free for 3 months with the purchase of a new Apple device) with up to six family members on the same account, the cost of Apple's streaming service was competitively priced with the monthly subscription fees for its video streaming rivals with ad-supported plans. In late 2020, Apple introduced Apple One, a subscription which bundled Apple Music, Apple TV+, Apple Arcade, and iCloud storage into three tiered packages: Individual ($16.95 per month) for Apple Music, Apple TV+, Apple Arcade, and iCloud+ (with 50 gigabytes of storage) ⚫Family ($22.95 per month, which could be shared with 5 other people) for Apple Music, Apple TV+, Apple Arcade, and iCloud+ (with 200 gigabytes of storage) Premier ($32.95 per month, which could be shared with 5 other people) for Apple Music, Apple TV+, Apple Arcade, iCloud+ (with 2 terabytes of stor age). Apple News+, and Apple Fitness. The Apple One subscription prices were cheaper than subscribing to the same services individually. By 2023, there were new Apple Originals stream- ing every month; subscribers could watch more than 45 Apple TV shows (such as Shrinking. Severance, Ted Lasso For All Mankind, Bad Sisters, and The Afterparty), Friday Night Baseball and the option to subscribe to MLS Season Pass featuring every match of the Major League Soccer season. Among the best movies on Apple TV+ in 2023 were Ghosted, Tetris Sharper Emancipation, Causeway, and The Boy, the Mole, the Fox and the Horse. A number of Apple TV Originals had received Golden Globe, Screen Actors Guild, Directors Guild of America, Emmy, and Writers Guild of America Award nominations. So far, Apple had not revealed how many paid subscrib ers Apple TV+ had. Nor had it licensed any content from outside sources to show on Apple TV+, and it had not disclosed how much it was spending on Original Content for Apple TV+. NETFLIX'S BUSINESS MODEL AND STRATEGY IN 2023 B Since launching the company's online movie service in 1999, Reed Hastings, founder and Netflix, had been the chief architect of Net scription-based business model and strategy transformed Netflix into the world's large entertainment subscription service. His g Netflix were simple-build the world's best I service for entertainment content; keep improving Netflix's content offerings and services faster than rivals: attract growing numbers of subscribers every year, and grow long-term revenues, earnings, and free cash flow. Throughout his tenure as CEO, he had exhibited a strong track record in moving early and fast to initiate strategic changes that would help Netflix outcompete rivals, strengthen its brand. image and reputation, fortify its position as the indus try leader, and improve the company's financial performance. A Quick Overview of the y Changes in Netflix's -Based Business 11 of 24 At launch, there were just nine Apple Originals available to view. But Apple quickly began to increase its offerings of Apple-produced content and acquired content. In 2021. 33 new A and seasons of shows premiered on Apple 2022 there were 41 new shows and seasons of shows that premiered on Apple TV+. In addition, there were premiers of Apple original movič, mert films (some animated), shows with limited episodes, and a few specials. ||| Model and Strategy, 1999-2022 Netflix had employed a subscription-based business model throughout its history, with members having the option to choose from a variety of subscription Г 1. Read the case, keeping in mind the textbook topic(s) the case covers 2. Read the Case Analysis section of the textbook 3. Written Document a. Provide a BRIEF description of the situation b. Update the situation to today(2025) using library and/or online resources (the company web site is a great place to start) i. This means to take into consideration the geo-political and economic environment the firm is operating in NOW. ii. Compare and contrast now vs. when the case takes place c. Cite sources of data not included in the case, using APA format i. Use at least TWO peer-reviewed articles ii. Do NOT rely solely on what you know about the company iii. Other credible sources are: WSI NYT Wash Post The Guardian, the firm's web site and 10K filings (if pub Meet the new Teams video d. Answer the questions at the end of the case if any, in light of the topic of the chapter e. DO NOT spend more than 1/3 to 1/5 a page describing the situation. f. No more than 3 pages, excluding References and Cover Page. 4. Presentation a. No more than 15 minutes. b. 5-7 slides, including the introductory slide C. Address the important facts, decisions, recommendations d. If there is a recommendation needed, make one and justify it using analysis of facts. 5. Your written analysis and your oral presentation should be the same, with the written document providing more detail. 6. Who is your audience? Not Me. Your audience is middle and upper level management of the firm in question. 7. Who are you? An up-and-coming Management trainee who has been tasked with helping the firm to understand the situation in the case.