Do a report to promote an innovative product/service within an organization of your choice. In your assignment, you need to focus on the below: 1. Give a brief introduction of the innovative product/service you are thinking about within an organization of your choice. 2. Analyze how you are going to promote your idea internally to your colleagues (e.g. meetings, presenting and disseminating the information). 3. Explain how you are going to convince them that this product/service is applicable and that it will create a competitive advantage in the market.  4. Refer to a similar product/service that your competitors have and analyze how the competitors’ product can be considered as a threat to your new product/service. 5. Estimate how much will the whole procedure cost to the business.  6. In your conclusions, describe how the new product/service will influence the whole organization’s environment.     3000 words and include and introducion, conclusion and references.

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter11: Managing Change And Innovation
Section: Chapter Questions
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Do a report to promote an innovative product/service within an organization of your choice. In your assignment, you need to focus on the below: 1. Give a brief introduction of the innovative product/service you are thinking about within an organization of your choice. 2. Analyze how you are going to promote your idea internally to your colleagues (e.g. meetings, presenting and disseminating the information). 3. Explain how you are going to convince them that this product/service is applicable and that it will create a competitive advantage in the market.  4. Refer to a similar product/service that your competitors have and analyze how the competitors’ product can be considered as a threat to your new product/service. 5. Estimate how much will the whole procedure cost to the business.  6. In your conclusions, describe how the new product/service will influence the whole organization’s environment.     3000 words and include and introducion, conclusion and references.                                                                                                

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