The Clothing Shack is an online retailer of men's, women's, and children's clothing. The company has been in business for four years and makes a modest profit from its online sales. However, in an effort to compete successfully against online retailing heavyweights, the Clothing Shack's marketing director, Makaya O'Neil, has determined that the Clothing Shack's marketing information systems need improvement. Ms. O'Neil feels that the Clothing Shack should begin sending out catalogs to its customers, keep better track of its customer's buying habits, perform target marketing, and provide a more personalized shopping experience for its customers. Several months ago, Ms. O'Neil submitted a systems service request (SSR) to the Clothing Shack's steering committee. The committee unanimously approved this project. You were assigned to the project at that time and have since helped your project team successfully complete the project initiation and planning phase. Your team is now ready to move into the analysis phase and begin identifying requirements for the new system. a. Whom would you interview? Why? b. What requirements determination methods are appropriate for this project? c. Based on the answers provided for part b, which requirements determination methods are appropriate for the individuals identified in part a? d. Identify the requirements determination deliverables that will likely result from this project.
The Clothing Shack is an online retailer of men's, women's, and children's clothing. The company has been in business for four years and makes a modest profit from its online sales. However, in an effort to compete successfully against online retailing heavyweights, the Clothing Shack's marketing director, Makaya O'Neil, has determined that the Clothing Shack's marketing information systems need improvement. Ms. O'Neil feels that the Clothing Shack should begin sending out catalogs to its customers, keep better track of its customer's buying habits, perform target marketing, and provide a more personalized shopping experience for its customers. Several months ago, Ms. O'Neil submitted a systems service request (SSR) to the Clothing Shack's steering committee. The committee unanimously approved this project. You were assigned to the project at that time and have since helped your project team successfully complete the project initiation and planning phase. Your team is now ready to move into the analysis phase and begin identifying requirements for the new system. a. Whom would you interview? Why? b. What requirements determination methods are appropriate for this project? c. Based on the answers provided for part b, which requirements determination methods are appropriate for the individuals identified in part a? d. Identify the requirements determination deliverables that will likely result from this project.
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 11DRQ
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Transcribed Image Text:The Clothing Shack is an online retailer of men's, women's, and children's clothing. The company has
been in business for four years and makes a modest profit from its online sales. However, in an effort
to compete successfully against online retailing heavyweights, the Clothing Shack's marketing
director, Makaya O'Neil, has determined that the Clothing Shack's marketing information systems
need improvement.
Ms. O'Neil feels that the Clothing Shack should begin sending out catalogs to its customers, keep
better track of its customer's buying habits, perform target marketing, and provide a more
personalized shopping experience for its customers. Several months ago, Ms. O'Neil submitted a
systems service request (SSR) to the Clothing Shack's steering committee. The committee
unanimously approved this project. You were assigned to the project at that time and have since
helped your project team successfully complete the project initiation and planning phase. Your team
is now ready to move into the analysis phase and begin identifying requirements for the new system.
a. Whom would you interview? Why?
b. What requirements determination methods are appropriate for this project?
c. Based on the answers provided for part b, which requirements determination methods are
appropriate for the individuals identified in part a?
d. Identify the requirements determination deliverables that will likely result from this project.
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