28:42 The process a business uses for systematically collecting, recording, analyzing, and interpreting data that can be used to help decision makers plan for the marketing of products is called Multiple Choice O data mining positioning big data sales forecasting marketing research. F4 FS < Prev 2 of 25 Next > DII DD F7 Fa 59 F10 FIL F12 2 3 4 5 6 7 8 9 W E R T A S D G H K Z C V B N M τ H в option command command option ?

How does the accuracy of prediction markets compare to public opinion polls? Prediction markets' accuracy varies widely, They both are equally accurate. Prediction markets provide less accurate forecasts Prediction markets provide more accurate forecasts.

In respect of primary and secondary data compare and contrast: 1) The main differences between primary and secondary data 2)The advantages and disadvantages of primary and secondary data

Which of the following concepts explain why we tend to make errors in affective forecasting? a) focalism b) impact bias c) defensive pessimism  d) A and B only d) A, B, and C

What is producivity analysis? What is prescriptive data analytic model? How are the two related or how are they different? Give example of each.

Contrast the planning approach when dealing with data certainty verses uncertainty

How does predictive analytics benefit CRM? Give examples of predictive analytics models used in CRM for sales forecasting or customer churn prediction.

Netflix decided to distribute the show "Orange is the New Black".  This decision was because  the show 'Weeds', performed very well on Netflix in terms of viewership and engagement.   Both shows have the same writers/creative teams.  Data shows that viewers enjoy shows by the same writers/creative teams. This is an example of Netflix relying upon which type of data analytics   Question 4 options:   a)  Descriptive   b)  Diagnostic   c)  Predictive   d)  Prescriptive

rescarcher wanted to study if family factors had an impact of academic achievement. The family factors investigated were family income, parents' level of education, parents' support and encouragement to their children, and parents' interests in their children education. Answer the Questions 1 to 4 only from the above information: Q.1 Write the objective of research. Q.2 Write any two possible independent variables. Q.3 Write the possible dependent variable. Q.4 Write the relationship between the variables.

An automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models).a) If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.b) Comment on the utility of a model based on the hypothesis.