Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 1 : Why do you choose Digital Marketing as your major? (At least 3 reasons)
Using critical thinking to discuss reasonably
Expert Solution
Step 1 Introduction
With the upgradation in technology the marketers are now upgrading their skills to work upon the digital marketing tools to undertake e-commerce activities and promote their products on digital platforms. The digital marketing tools have provided various benefits to the marketer due to which the marketers are now shifting their preference towards online marketing activities.
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