Factor Weight or weighting Classification Weighted Value Strategy Opportunities Using new media to seek new means of expasure (T) Creation of new needs in the area of hygiene (S) New health and safety standards frameworks as a result of the pandemic (P) Use of support campaigns for new businesses (E) E-cammerce(G) Threats Increase in the quantity of cleaning products on the market () Increase in tariff rate (C) Termination of pandemic (S) Waste of non-reusable material Bad publicity by ather companies (T)

Factor Weight or weighting Classification Weighted Value Strategy Opportunities Using new media to seek new means of expasure (T) Creation of new needs in the area of hygiene (S) New health and safety standards frameworks as a result of the pandemic (P) Use of support campaigns for new businesses (E) E-cammerce(G) Threats Increase in the quantity of cleaning products on the market () Increase in tariff rate (C) Termination of pandemic (S) Waste of non-reusable material Bad publicity by ather companies (T)

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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