Factor Weight or weighting Classification Weighted Value Strategy Opportunities Using new media to seek new means of expasure (T) Creation of new needs in the area of hygiene (S) New health and safety standards frameworks as a result of the pandemic (P) Use of support campaigns for new businesses (E) E-cammerce(G) Threats Increase in the quantity of cleaning products on the market () Increase in tariff rate (C) Termination of pandemic (S) Waste of non-reusable material Bad publicity by ather companies (T)
Factor Weight or weighting Classification Weighted Value Strategy Opportunities Using new media to seek new means of expasure (T) Creation of new needs in the area of hygiene (S) New health and safety standards frameworks as a result of the pandemic (P) Use of support campaigns for new businesses (E) E-cammerce(G) Threats Increase in the quantity of cleaning products on the market () Increase in tariff rate (C) Termination of pandemic (S) Waste of non-reusable material Bad publicity by ather companies (T)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Fill in the table of threats and opportunities of the Dove company.
Fill in the empty table, referring to Dove.
![Factor
Weight or weighting
Classification
Weighted Value
Strategy
Opportunities
Using new media to seek new
means of expasure (T)
Creation of new needs in the
area of hygiene (S)
New health and safety
standards frameworks as a
result of the pandemic (P)
Use of support campaigns for
new businesses (E)
E-cammerce(G)
Threats
Increase in the quantity of
cleaning products on the
market ()
Increase in tariff rate (C)
Termination of pandemic (S)
Waste of non-reusable
material
Bad publicity by ather
companies (T)](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F1702b8d1-9a2d-4701-88e7-1a7c0344d544%2F11c6d860-c447-43d0-9c3f-c45f0c28876b%2Ftff7knf_processed.png&w=3840&q=75)
Transcribed Image Text:Factor
Weight or weighting
Classification
Weighted Value
Strategy
Opportunities
Using new media to seek new
means of expasure (T)
Creation of new needs in the
area of hygiene (S)
New health and safety
standards frameworks as a
result of the pandemic (P)
Use of support campaigns for
new businesses (E)
E-cammerce(G)
Threats
Increase in the quantity of
cleaning products on the
market ()
Increase in tariff rate (C)
Termination of pandemic (S)
Waste of non-reusable
material
Bad publicity by ather
companies (T)
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