Lead generation isMultiple Choice the result of offers that contain all the information necessary for a prospective buyer to make a decision to purchase and complete the transaction. a direct telephone communication only with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet. a bundle of products that are shipped directly to the point of purchase rather than being stored or distributed through intermediaries. the outcome of an offer designed to motivate people to visit a business. the result of a direct marketing offer designed to generate interest in a product or service and a request for additional information.

A lead is a prospective buyer or potential customer who takes interest in purchasing the product or service from the company. The process of lead generation is inherently linked to the conversion of browsers to buyers. Lead generation has gained significant importance in today's era of digital marketing. Direct communication - It signifies direct communication with the prospective buyer to generate a response or request for additional information. Direct marketing - It signifies the creation of the target audience's interest in a product or service along with a request for more information. Traffic generation - It is the result of a proposal or offer to create enthusiasm among the buyers or motivate them to visit the stores/business premises. Thus, the answer is the 1st bullet point (option) i.e. lead generation signifies marketing to potential customers or target audience to gain their attention and influence their buying behavior (purchase-decision) to furnish a sale transaction. (the outcome of offers containing all information for a potential customer to make a purchase decision and complete the transaction).

Answered: Lead generation is Multiple Choice…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Lead generation is

Multiple Choice

the result of offers that contain all the information necessary for a prospective buyer to make a decision to purchase and complete the transaction.
a direct telephone communication only with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.
a bundle of products that are shipped directly to the point of purchase rather than being stored or distributed through intermediaries.
the outcome of an offer designed to motivate people to visit a business.
the result of a direct marketing offer designed to generate interest in a product or service and a request for additional information.