As a recent College Graduate, imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales and Customers’ Relationship, at one of the leading marketing organizations in Atlanta. At the start of each week, it is your custom to motivate and empower your sales team to do good and to achieve the best with integrity and respect for all involved. The upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the techniques outlined in the text, discuss 2 common techniques your team will apply to overcome objections. Why? Please be mindful to use relevant personal selling concepts to support claims
As a recent College Graduate, imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales and Customers’ Relationship, at one of the leading marketing organizations in Atlanta. At the start of each week, it is your custom to motivate and empower your sales team to do good and to achieve the best with integrity and respect for all involved. The upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the techniques outlined in the text, discuss 2 common techniques your team will apply to overcome objections. Why? Please be mindful to use relevant personal selling concepts to support claims
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Based on the chapter readings and a minimum of one other source, name and discuss 3 primary types of objections customers typically raise. As a recent College Graduate, imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales and Customers’ Relationship, at one of the leading marketing organizations in Atlanta. At the start of each week, it is your custom to motivate and empower your sales team to do good and to achieve the best with integrity and respect for all involved. The upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the techniques outlined in the text, discuss 2 common techniques your team will apply to overcome objections. Why? Please be mindful to use relevant personal selling concepts to support claims
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