Assume you have been hired into the marketing department of a majorconsumer products manufacturer such as Nike. You are having lunchwith some new colleagues in other departments—finance,manufacturing, and logistics. They are arguing that the company couldsave millions of dollars if it just got rid of the marketing department.Develop an argument that would persuade them otherwise.

Assume you have been hired into the marketing department of a majorconsumer products manufacturer such as Nike. You are having lunchwith some new colleagues in other departments—finance,manufacturing, and logistics. They are arguing that the company couldsave millions of dollars if it just got rid of the marketing department.Develop an argument that would persuade them otherwise.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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