Create a company name and determine its market segment. Using a narrative style (text) Business Motivational Model (BMM), create a BBM model with the following attributes:Ends:Vision Statement- only one is requiredDesired Results (Goals and Objectives) - at least 2 goals, and at least 2 objectives for each goalMeans: Mission Statement - at least oneCourses of action (Strategies and Tactics)- at least two of eachDirectives (Business Policies and Business Rules)- at least 4 of eachExternal Influencers- at least twoInternal Influencers- at least twoCreate a company name and determine its market segment. Using a narrative style (text) Business Motivational Model (BMM), create a BBM model with the following attributes:Ends:Vision Statement- only one is requiredDesired Results (Goals and Objectives) - at least 2 goals, and at least 2 objectives for each goalMeans: Mission Statement - at least oneCourses of action (Strategies and Tactics)- at least two of eachDirectives (Business Policies and Business Rules)- at least 4 of eachExternal Influencers- at least twoInternal Influencers- at least two

BMM stands for Business Motivational Model. This is a detailed plan of action to be done starting…

Answered: Create a company name and determine its…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Create a company name and determine its market segment. Using a narrative style (text) Business Motivational Model (BMM), create a BBM model with the following attributes:

Ends:
- Vision Statement- only one is required
- Desired Results (Goals and Objectives) - at least 2 goals, and at least 2 objectives for each goal
Means:
- Mission Statement - at least one
- Courses of action (Strategies and Tactics)- at least two of each
- Directives (Business Policies and Business Rules)- at least 4 of each
- External Influencers- at least two
- Internal Influencers- at least two
  Create a company name and determine its market segment. Using a narrative style (text) Business Motivational Model (BMM), create a BBM model with the following attributes:
  - Ends:
    - Vision Statement- only one is required
    - Desired Results (Goals and Objectives) - at least 2 goals, and at least 2 objectives for each goal
  - Means:
    - Mission Statement - at least one
    - Courses of action (Strategies and Tactics)- at least two of each
    - Directives (Business Policies and Business Rules)- at least 4 of each
    - External Influencers- at least two
    - Internal Influencers- at least two

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