6. Selling more Ben and Jerry's supet premium ice cream to Americans is an example of Select one: a. market penetration b. market development c. product development d. market divestment e. diversification 7. The U.S. Army former advertising theme, "Be all that you can be," relied on which of the psychological influences on behavior? Select one: a. perception b. motivation c. learning d. lifestyle e. antecedent states 11. In which stage in the consumer purchase decision process would a consumer ask, "Iş installation included in the price of this HDTV?" Select one: a. purchase decision b. problem recognition C. evaluation d. information search e. alternative evaluation

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.