Purposes and Values The leading section of the code typically provides an abbreviated mission statement followed by values. This section states what the company is all about, what it does, why it exists. Ideally the code will state practical financial objectives as well as less precise social and professional aspirations. The statement of values, similarly, will begin with narrowly defined statements and expand on these. Obeying all pertinent laws and regulations may be the initial value; adherence to higher ethical values will be spelled out next. Corporations engaged in some professional specialty (engineering, medicine, law, etc.) may explicitly refer to professional standards and standard-setting bodies.

Scenario: Lee is the owner of Lee's [business type selected by your instructor], which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for her business. Instructions: Summarize a marketing strategy for Lee's addressing each part. You can view Parts 1-3 you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives. This week you will complete Parts 4-6 below to submit your final assignment to the Unit 2 Dropbox. Checklist: Part 4: Marketing Strategy ⚫ Describe the target market strategy for Lee's business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments. • Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain. ⚫…

Write a 350- to 700-word review of the article. Your review should discuss how the SOX Act may affect ethical decision making in today’s business environment, and the criminal penalties for which the act provides. Format your paper consistent with APA guidelines.

Choose one, which of the following best summarizes findings from the article 'Mission, Vision, and Values: What do they say?' by Cady, Wheeler, DeWolf, and Brodke? The field of business ethics has failed to find a correlation in company value statements and ethical behavior. Corporate mission, vision, and value statements are often not understood or followed by members of the organization. Corporate statements and actions are not aligned. Mission, vision, and values are the most used titles for corporate documents. Many organizational statements contain so many unique concepts that they begin to suffer from high density.

A company calls itself reliable and competent in all of its advertising, but its equipment breaks down, and its shipping department is always slow and unreliable in filling orders on time. It's company logo focuses on warmth and joy instead of capability. This is specifically an example of: what happens when you use a product-oriented mission statement O a failure of integrated marketing communications O a bad way to build brand equity an issue of logistics none of the above

You have recently obtained employment at RL Ltd. The manager of this successful medium sized business enterprise is keen to implement and formalize some ethical practices in the business. She asks you and your team provide detailed overview about a current ethical issue(s) which affects any well-known company of your choice.   Required: Research and report on the unethical issue/s affecting the company                    Examine how the unethical issue/s has impacted the business                           Examine the company's ethical code of conduct or a statement of corporate social responsibility.   To what extent is it following the code?                                             Make recommendations on how the company could resolve the unethical issue/e and also how they can also improve the ethics of its operations.

Please help me choose a company . And help me follow these guide lines .

Discuss the statement and tell what possible misuse or misinterpretation may exist. There are more empty spaces in the parking lot of a Chinese restaurant than at a Japanese restaurant. Therefore, more people prefer Japanese food than Chinese food. Discuss the statement and tell what possible misuse or misinterpretation may exist. Choose the correct answer beloW. O A. The statement is not valid because Chinese food is always more popular than Japanese food. O B. The statement is not valid because the Japanese restaurant might be closed on Sundays and the Chinese restaurant might be open on Sundays. O C. The statement is not valid because more people may walk to the Chinese restaurant than the Japanese restaurant. O D. The statement is valid because there are more empty spaces in the parking lot of the Chinese restaurant than at the Japanese restaurant. base earso. Get more help - Clear all Kheck answer P Type here to search

20Which of the following represents good marketing? Trying to sell goods or services which do not offer any value to customers Offering value to customers at the expense of profit for the company Yielding a positive value for the consumer and a profitable transaction for the company Making an offering that encourages poor choices so consumers will buy again Focusing on production because increased supply will drive up demand 21Typically once a company has decided what business it is in and expressed that in a mission statement, the firm then develops a _____ Question 21 options: logo marketing plan vision corporate strategy brand name 22ead time is closely related to: Question 22 options: promotional pricing communications demand forecasting marketing mix implementation distribution sourcing forecasting

1. Customers must make which of the following decisions regarding whether or not to buy: a. what to buy. b. whether to buy. c. when to buy. d. where to buy. e. Customers must make all of these decisions. 2. social classes do not tend to be among Whole Foods customers because of the higher prices for products. a. Lower b. Middle c. Upper d. Capitalist 3. When customers are shopping for themselves and their family, they are also shopping for their membership group. a. nonaspirational b. aspirational c. primary d. secondary 4. Customers' grocery buying decisions are impacted by their: а. age. b. gender. c. personality. d. family life cycle stage. e. All of these.