Visit one or more stores that sell the followingitems. Report on the sales techniques used(point-of-purchase displays, store design,salesperson comments, and so forth). What beliefsconcerning consumer behavior appear to underliethese techniques? It is often worthwhile for a maleand a female student to visit the same store andtalk to the same salesperson at different times.The variation in salesperson behavior is sometimesquite revealing.a. Books and magazinesb. Cellular phonesc. Pet suppliesd. Expensive arte. Expensive jewelryf. Personal computers

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
icon
Related questions
Question

Visit one or more stores that sell the following
items. Report on the sales techniques used
(point-of-purchase displays, store design,
salesperson comments, and so forth). What beliefs
concerning consumer behavior appear to underlie
these techniques? It is often worthwhile for a male
and a female student to visit the same store and
talk to the same salesperson at different times.
The variation in salesperson behavior is sometimes
quite revealing.
a. Books and magazines
b. Cellular phones
c. Pet supplies
d. Expensive art
e. Expensive jewelry
f. Personal computers

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Customer focus
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.