managing successful sales (11)P This tip for managing a successful sales force involves the entrepreneurdisplaying true passion for the success of her products.Set high but realistic goals.Inspire success.Avoid a one-size-fits-all approach.Put the right incentives in place.Be results oriented.

(a) Set high and realistic goals .

Answered: This tip for managing a successful…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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QUESTION FOUR [35] 4.1 Discuss the people element affecting the operational risk environment. (10) 4.2 Assess the importance of investment and financing considerations during the risk management prioritisation process. (10) 4.3 Explain the correlation between deductibles and risk management. (15
Question9 Under the modified accrual basis of accounting: a. Revenues are recognized at the time an exchange transaction occurs. b. Expenses are recognized when an obligation occurs for costs incurred in providing services. c. Expenditures are recognized as the cost of an asset expires or is used up in providing governmental services. d. Revenues are recognized when current financial resources become measurable and available to pay current-period obligations.
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Question 13 We should be very careful of the problem of _______. The test units who drop out may be systematically different from the test units who remain. For example, salespeople who drop out of a sales training program may be the ones who do not gain anything from the program. In that case, the experiment will only measure the change of effectiveness for the test units who do not leave. history mortality Main testing effect Selection bias
Which of the following is true of businesses with a strong customer focus? Question 23 options: In a customer-focused business, shareholders are more interested in long-run survival than immediate earnings. A customer-focused business realizes higher profits over the short-term. In a customer-focused business, managers are usually judged on the last quarter's results, and not not on their efforts to ensure the long-run survival of the business. A customer-focused business is in synch with customers' needs and requirements, not with competitors' strategies. A customer-focused business lacks a long-term perspective
QUESTION 3 Beta Corp., a gaming software company, recently launched a new game. The target audience identified by the company was the age group of 12-18 years. The advertising and marketing strategies were designed exclusively to target this age group. However, sales data revealed individuals who belong to the age bracket 18-25 years were the ones who bought the game. The managers at Beta Corp. decided to redesign their marketing strategies to position the game as a product that people of all ages would enjoy. The company's decision to modify its product positioning demonstrates which of the following strategies? a. concurrency control O b. deliberate O C. unrealized O d. emergent e. downsizing QUESTION 4 Dave's Construction Company conducted a SWOT analysis which resulted in a need to implement business strategies that increase customer awareness and widen their customer base through better customer service to gain a competitive advantage in their industry. Which of the following…

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This tip for managing a successful sales force involves the entrepreneur displaying true passion for the success of her products. Set high but realistic goals. Inspire success. Avoid a one-size-fits-all approach. Put the right incentives in place. Be results oriented.