Answered: etplace. You are required to prepare a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Bradley and company have employed you since April 2022 to be their new marketing and Sales Director. At the interview you were informed, that if successful, it’s an expectation that a marketing plan be prepared as the company is losing marketing share and wants to regain this loss and position in the marketplace. You are required to prepare a marketing plan to address the status of the company.

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So if Bradley was a Manufacturing or retail etc company what would be the best answer in this context?

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